GENOA TELEPSYCHIATRY

Brand & Communication Design

Extending an established brand across campaigns and communication platforms

Overview
Developed marketing and communication design for a telepsychiatry platform, working within an established brand identity. The work focused on creating consistent and adaptable visual assets across multiple touchpoints.

Collaborated closely with the marketing team to support ongoing campaigns and communication needs.
ROLE:
Visual / Brand Designer
SCOPE:
Marketing collateral, website visuals, newsletters, campaign assets
Challenge
The challenge was to work within an existing brand system while ensuring consistency and clarity across a wide range of marketing materials. The work needed to support healthcare communication while remaining accessible and easy to understand.
Approach
The approach focused on extending the existing brand into a flexible communication system. Emphasis was placed on clarity, hierarchy, and readability to support healthcare-related messaging.

Layouts and visual treatments were designed to simplify complex information and maintain consistency across different formats and platforms.
Visual System
The work involved designing and adapting visual assets across multiple channels.
  • Marketing collateral (flyers, posters)
  • Website design and supporting graphics
  • Newsletter and email design
  • Campaign-based communication assets
Outcome
Contributed to maintaining a cohesive visual presence across marketing and communication touchpoints, supporting ongoing campaigns and product communication.

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Let's work together

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