Brand Identity Proposal

Developed a brand identity proposal for Karachi Biennale, leading a small cross-functional team. The work focused on a minimal, contemporary visual language built around typography.

Following an initial discovery session, multiple directions were proposed, with one selected for further development and delivery.

Brand Designer

Logo, typography-led visual system, web assets, stationery, postcards

The goal was to create a contemporary identity that could represent a large-scale cultural event while remaining flexible across a wide range of applications and formats.

The identity was built around a typography-led approach, using type as the primary visual element rather than relying on illustrative or decorative motifs.

A restrained palette of greys with a contrasting blue accent was used to maintain clarity while allowing emphasis where needed. The system focused on modularity and consistency, enabling it to scale across different formats while retaining a cohesive visual language.

The system was designed to extend consistently across multiple event touchpoints, ensuring clarity, cohesion and adaptability across both print and digital applications.

The selected direction was developed through to final deliverables and handed off to the client. The final event branding followed a different creative direction. This work represents the identity development and system created during the project.