Social Media for Run Sheeda Run
PROJECT TYPE:
Concept, Script, Illustration
PROJECT DURATION:
July 2017 - December 2020
OVERVIEW
About the Project
I worked on this project during my time at we.R.play, a game development studio based in Islamabad, Pakistan.
Run Sheeda Run's social media pages ran a variety of campaigns throughout the year to keep the young audience engaged. The campaigns ranged from puzzles and riddles to celebrating holidays and highlighting current affairs.
MY ROLE
Managing RSR Socials
During my time at we.R.play, I was also managing the Facebook page (and later Instagram) for Run Sheeda Run.
My duties included planning the social media campaigns, writing the content as well as designing and posting the images.
I had a lot of creative freedom to run the page and also expand the RSR branding. It gave me a lot of leeway to experiment with a variety of campaigns to engage our young audience.
CAMPAIGNS
Concept Art
Some Concept Art based for the RSR brand:
Games and Interactive Posts
A variety of puzzles were posted every week to engage our audience in the comments section.
Holidays, Events and Current Affairs
Here are some posts shared for various holidays and events:
Thank you for reading!