Run Sheeda Run: Character & Environment Design

Project Overview
I worked on this project during my time at we.R.play, a game development studio.

The goal of the project was to expand the universe of the Run Sheeda Run mobile game, by creating comics around the lives of the main characters. The first step of this project was to design the characters and environments for the universe.
My Role
I worked on this project under the supervision of Mohsin Afzal, CEO of we.R.play, along with supporting artists, to bring his creative vision to life.

I had the opportunity and the creative freedom to flesh out the storyline, create new characters, redesign older ones, and develop their story arcs. I designed and illustrated the following characters and environments, based on the storyline of the RSR mobile game.

The main inspiration were the culture and architecture of Lahore, Pakistan as well as our own childhood experiences.

The illustrations were created using Procreate and Adobe Photoshop.I worked with a team of digital artists, motion design artists and project managers to create storyboard thumbnails, sketches, digital illustrations and assets for the animations. 

The project started with pitching the storyboard thumbnails based on the content and guidelines provided. The best ones were shortlisted and we proceeded to flesh them out into sketches. Once a style was finalised, we followed it for all the panels.

I painted the background scenes in Adobe Photoshop and created the characters in Adobe Illustrator in a 2D vector style and used a puppet format for animation.
PROJECT TYPE:
Storyboard, Illustration
ROLE:
2D Artist
I created multiple thumbnails for each scene, based on the story provided. The best compositions were shortlisted for the final line art.
Character Design for Sheeda
I created multiple thumbnails for each scene, based on the story provided. The best compositions were shortlisted for the final line art.
Character Design for Chicken
Thank you for reading!

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