Conversation Map for Pakistan Agricultural Coalition

Project Overview

This map was created for Pakistan Agricultural Coalition as part of a project to educate local farmers about the technology used in the agricultural supply chain, showing all the different steps from sorting, sampling and testing to trading, weighing and payment.

My Role

The brief was to design a poster to create awareness amongst farmers about the different steps their produce goes through in the agricultural supply chain. The poster was going to be presented to Pakistani farmers with the help of a facilitator and would be accessible to them to go through on their own later.

I proposed the idea of a map that would take the farmers through each step of the supply chain. The map would have each step labelled clearly, and would have two versions - one in Urdu, and one in English.

PROJECT TYPE:

Concept, Design, Illustration

ROLE:

Freelance Illustrator

Initial sketches were created to give an idea of what the map would look like. The map read from right to left as the text was going to be in Urdu.

Different versions were sketched out in grayscale with text, with many iterations until a layout that was easy to understand, not too cluttered and had just enough detail for the user to recognise and understand the steps was finalised.

The Process